North Star AI Consultation

show, don't tell

Everything on this page is real and working.

This is our portfolio. Three demos you can poke at, a news desk that rewrites itself every morning, and a live AI agent you can talk to right now.

The sample shops in the demos are fictional, and each demo says so on its own card. The work is real.

the showroom

Don't take our word for it. Try the work.

Everything in this dark room is something we built. Not a screenshot, not a slide. Drag it, poke at it. The businesses in here are made up, not real clients. But the work is real, and yours gets the real version, starting with the free hour.

demo 01 · the website revamp

Rosa's Bakery, before and after

A lovingly recreated 2012 website on the left, the rebuild on the right. Drag the handle, or press the arrow keys, to sweep between them.

The before: a 2012-era website. A hot-pink Comic Sans headline on a red gingham background, a welcome banner in all caps, gray beveled buttons for Home, Menu (a PDF), Photos, Guestbook and Links, a broken photo where a cake picture used to be, “call for hours!!!” instead of actual opening hours, a visitor counter, and “best viewed in Internet Explorer 6.”

The after: the same bakery rebuilt. Opening hours at the top (“Open today until 2 pm”), an Order-for-pickup button, a tap-to-call phone button, the three best sellers with prices on the page, and directions, all readable on a phone.

Open a numbered dot to see what changed, and why it matters.

demo 02 · answering your reviews

The Review Desk

You can't stop the reviews from coming. You can stop dreading them. Pick a review and a tone: a ready-to-send reply appears in the voice you choose.

Blue Oak Café

fictional sample, not a real client
Pick a review
Marcus T.5 out of 5 stars
First time in on Saturday and the breakfast burrito was unreal. The barista saw I was new and walked me through the whole menu. I've already been back twice.
Pick a tone

Suggested reply · Warm

Marcus, this made our whole morning. That was Dev at the counter, and he'll be so glad you noticed. Come hungry next Saturday. The burritos are best right off the griddle. Thank you for coming back.

These twelve replies were written once, with Claude, and saved. This demo replays them, it isn't writing live. The real thing drafts a reply the moment a review lands, in your voice, and waits for your yes before anyone sees it.

demo 03 · automation theater

The missed call that books itself

Scrub through a missed-call rescue: a lunch-rush call nobody could grab becomes a booked catering order, transcribed, replied to, and on the calendar in about a minute. Press play, or step through it yourself.

  1. 1. The missed call (12:52 PM): A phone screen at 12:52 PM during the lunch rush showing one missed call from a local number, with both lines busy.
  2. 2. Voicemail, in plain text (12:52 PM): A card showing a sixteen-second voicemail transcribed to text: Marcus at Bayside Dental asks whether the taquería caters and requests tacos for about 20 people this Friday around noon.
  3. 3. A reply, in your voice (12:53 PM): A text message thread: the taquería replies within a minute offering to cater Friday for 20 people with al pastor and carnitas at noon, and Marcus confirms Friday at 12.
  4. 4. On the calendar (12:53 PM): A calendar with a new confirmed event on Friday at noon: catering for Marcus at Bayside Dental, 20 people, al pastor and carnitas.

Sofía's Taquería

fictional sample, not a real client
01 / 0412:52 PM

Step 1 of 4

The missed call · 12:52 PM

The lunch rush is on, every hand is full, and the phone rings out: a catering order nobody could stop to take.

A dramatization of the kind of automation we'd scope together: some of it we build ourselves, some we bring in expert partners for. The real thing runs on your own phone number and calendar, writes in your words, and never sends anything until you say yes.

live right now

The chat tab in the corner? That's Polaris.

Polaris is a live AI agent working on this site. It knows our services and prices, it admits it's AI, and it points you to a human when that's the better move.

Nothing about it is canned: every reply is generated while you watch. We can set up an agent like this on your website and train it on your business.

It never opens on its own. The labeled tab waits in the corner until you want it.

runs without us

One more working example: every morning an AI routine reads the day's AI news, picks five stories, writes one plain line on why each matters, and publishes the update on its own. The list below is its latest run.

the news desk

Updated

Today in AI, in plain English

Real headlines, with one plain-English line each on why it could matter to a business like yours.

Headlines are quoted word for word and link to the original story. The one-line takes are written by our AI agent. Click through before you act on one.

ready when you are

The first hour is free. Bring a real problem.

Two minutes of quick questions, then you pick the time. No pitch, no jargon: the hour happens on your real stuff, and you keep whatever we set up.

Why free? We'd rather prove it than pitch it. After that it's $50 an hour. That's low for the Bay Area on purpose: the AI does the heavy lifting, and we want the work to speak first. Either way you keep everything we set up, most tools we recommend are free or cheap, and you'll know the price of anything before we touch it.

Book your free 1-hour AI setup session

Prefer to talk to a person first? Text us: +1 650 679 0216

Want to know who you're meeting first? Meet your consultant