North Star AI Consultation

meet your consultant

Meet your consultant

I'm Jerson Cruz. The rest of this site keeps the spotlight on you and your work. This page is the one place I talk about me: who I am, why I do this, and how easy this stuff really is once someone shows you.

My reason is simple. Everyone has heard of AI, and almost nobody has been shown what it can do for them. So I sit with regular people and small businesses, at their own screens, until that gap closes. When you book a call or a session, I'm the consultant you get.

Jerson Cruz, the consultant behind North Star AI Consultation.

who you'd be working with

Why listen to me?

I got hooked the day ChatGPT came out. One of the first things I did with it was fix up a website: it sharpened the copy and wrote the small code edits I pasted in. I showed my friends. They shrugged. I couldn't understand how they didn't see it.

Today I work at a major AI company whose focus is AI consulting for enterprises. Big companies get that kind of guidance every day. Regular people and small business owners almost never do. That's why I started North Star AI Consultation: to point you in the right direction with AI, and it all starts with you: what you do, what you need, what you're curious about.

I've spent a lot of time, energy, and my own money trying AI tools with my own hands to see what they can and can't do. Claude, ChatGPT, Gemini, Perplexity, Grok, Veo 3, ElevenLabs, HeyGen, NotebookLM, Suno, and the list goes on. I talk with people who build and use AI for a living, and I keep up with the field as it moves. I don't recommend anything I haven't used myself.

my favorite win so far

A friend wanted to make music. We used AI to bring it to life, the songs and the music videos, and now their music earns money on YouTube. They don't have a tech background. That's the whole point.

I started this business because the gap drives me crazy: everyone has heard of AI, and almost nobody has been shown what it can do for them. People overcomplicate it. They have no idea how easy it really is. Showing them is my favorite part.

People overcomplicate AI. Here's how easy it really is: real requests from this site's own build history.

Enough about me. Let's talk about what you'd build.

Book your free 30-minute intro call