meet your consultant

Meet your consultant

I'm Jerson Cruz. The rest of this site keeps the spotlight on you and your work. This page is the one place I talk about me: who I am, why I do this, and the rules I run this business by.

My reason is simple. Everyone has heard of AI, and almost nobody has been shown what it can do for them. So I sit with regular people and small businesses, at their own screens, until that gap closes. When you book an hour, I'm the consultant you get.

the team today

One consultant, plus the agents

When this site says “we”, here's exactly who that is: me, plus the AI agents I build and run. No hidden staff, no pretend office. Meet the agents:

AI agent, not a person
Polaris
The live chat agent in the corner of every page. It knows our services and prices, admits it's AI, and hands you to me when a human is the better move.
AI agent, not a person
The builder
The coding agent this site came from. I ask in plain English, it writes the code. The build log below is its receipts.
AI agent, not a person
The news desk
The agent that reads the day's AI news every morning and rewrites the news list on our examples page, on its own.

That's the whole team right now. More consultants are coming soon. Interested in becoming one of them? Email us: contact@northstarconsult.ai

Real photo of me coming soon.

No AI headshot as a stand-in. You should see who you're actually hiring.

who you'd be working with

Why listen to me?

I got hooked the day ChatGPT came out. One of the first things I did with it was fix up a website: it sharpened the copy and wrote the small code edits I pasted in. I showed my friends. They shrugged. I couldn't understand how they didn't see it.

Today I work at an AI company, helping the engineering team while I train to become an AI engineer myself. Outside of work I put in two to three hours a day, every day, trying AI tools to see with my own eyes what they can and can't do. Claude, ChatGPT, Gemini, Perplexity, ElevenLabs, NotebookLM, Suno. Dozens by now. I don't recommend anything I haven't used myself.

my favorite win so far

A friend wanted to make music. We used AI to bring it to life, the songs and the music videos, and now their music earns money on YouTube. They don't have a tech background. That's the whole point.

For myself, I've built a task dashboard, a couple of news sites, tools that keep my finances organized, and the site you're reading right now. Everything I'd set up for you, I already run for me.

I started this business because the gap drives me crazy: everyone has heard of AI, and almost nobody has been shown what it can do for them. People overcomplicate it. They have no idea how easy it really is. Showing them is my favorite part.

core principles

The rules I work by

Nothing fake. No stock humans, no invented reviews, no “live AI” labels on things that aren't.
Plain English. If I use a word you don't know, that's my mistake, not yours.
Everything we set up is yours to keep, whether or not you book again.
If AI can't help with your problem, I say so inside the free hour. And when a build needs more than me, I bring in expert partners, and I tell you which parts are whose.

Proof beats promises, so here's how this very site gets made: real requests from its build history.

build log

“Make the business name something I can change in one file.”: ✓ Done: name, colors, and pricing live in one config file.
“Keep the hosting under $15 a month.”: ✓ Done: the whole site runs on a free plan.
“Add some motion, but keep it calm.”: ✓ Done, and it switches itself off if your device asks for less motion.

Real requests from this site's build log. The whole site gets made this way: I ask in plain English, AI writes the code.

Enough about me. Let's talk about what you'd build.

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