North Star AI Consultation

Menlo Park, California · Bay Area in person · anywhere by video

AI made this site. Imagine what it could do for your business.

I'm Jerson Cruz. I work at an AI company, and I spend most of my free time testing what these tools can really do. In your free first hour, we sit down, find one job that eats your time, and set up AI to handle it.

Book your free 1-hour AI setup sessionQuestions first? Email me

First hour free — limited time while I build my founding roster. Then $50/hr. No packages, no contracts.

sound familiar?

You've heard about AI. Nobody's shown you.

Every podcast, every headline, every guy at a barbecue: AI this, AI that. Never how it helps you — your books, your customers, your Tuesday afternoons.

So most people decide AI means ChatGPT and weird pictures, shrug, and keep doing everything the slow way.

An hour with someone who shows you, on your own screen, beats a year of headlines. That's the whole idea of this business.

AI setup & training · Websites & small tools, built with AI

First hour free, then $50/hr. See how the free hour works

Book your free 1-hour AI setup session

the showroom

Don't take my word for it. Try the work.

Everything in this dark room is something I built — not a screenshot, not a slide. Drag it, poke at it. The businesses in here are made up, not real clients — but the work is real, and yours gets the real version, starting with the free hour.

demo 01 · the website revamp

Rosa's Bakery, before and after

A lovingly recreated 2012 website on the left, the rebuild on the right. Drag the handle — or press the arrow keys — to sweep between them.

The before: a 2012-era website. A hot-pink Comic Sans headline on a red gingham background, a welcome banner in all caps, gray beveled buttons for Home, Menu (a PDF), Photos, Guestbook and Links, a broken photo where a cake picture used to be, “call for hours!!!” instead of actual opening hours, a visitor counter, and “best viewed in Internet Explorer 6.”

The after: the same bakery rebuilt. Opening hours at the top (“Open today until 2 pm”), an Order-for-pickup button, a tap-to-call phone button, the three best sellers with prices on the page, and directions — all readable on a phone.

Open a numbered dot to see what changed — and why it matters.

demo 02 · answering your reviews

The Review Desk

You can't stop the reviews from coming. You can stop dreading them. Pick a review and a tone — a ready-to-send reply appears in the voice you choose.

Blue Oak Café

fictional sample — not a real client
Pick a review
Marcus T.5 out of 5 stars
First time in on Saturday and the breakfast burrito was unreal. The barista saw I was new and walked me through the whole menu. I've already been back twice.
Pick a tone

Suggested reply · Warm

Marcus, this made our whole morning. That was Dev at the counter, and he'll be so glad you noticed. Come hungry next Saturday — the burritos are best right off the griddle. Thank you for coming back.

These twelve replies were written once, with Claude, and saved — this demo replays them, it isn't writing live. The real thing drafts a reply the moment a review lands, in your voice, and waits for your yes before anyone sees it.

demo 03 · automation theater

The missed call that books itself

Scrub through a missed-call rescue: a lunch-rush call nobody could grab becomes a booked catering order — transcribed, replied to, and on the calendar in about a minute. Press play, or step through it yourself.

  1. 1. The missed call (12:52 PM) — A phone screen at 12:52 PM during the lunch rush showing one missed call from a local number, with both lines busy.
  2. 2. Voicemail, in plain text (12:52 PM) — A card showing a sixteen-second voicemail transcribed to text: Marcus at Bayside Dental asks whether the taquería caters and requests tacos for about 20 people this Friday around noon.
  3. 3. A reply, in your voice (12:53 PM) — A text message thread: the taquería replies within a minute offering to cater Friday for 20 people with al pastor and carnitas at noon, and Marcus confirms Friday at 12.
  4. 4. On the calendar (12:53 PM) — A calendar with a new confirmed event on Friday at noon: catering for Marcus at Bayside Dental, 20 people, al pastor and carnitas.

Sofía's Taquería

fictional sample — not a real client
01 / 0412:52 PM

Step 1 of 4

The missed call · 12:52 PM

The lunch rush is on, every hand is full, and the phone rings out — a catering order nobody could stop to take.

A dramatization of the kind of automation we'd scope together — some of it I build, some I bring in expert partners for. The real thing runs on your own phone number and calendar, writes in your words, and never sends anything until you say yes.

the solution finder

Tell me two things. I'll tell you where I'd start.

Pick your line of work and the thing that eats your week. You get my honest starting plan — three moves, in plain terms, right here on the page. No email asked, nothing to download.

What kind of work do you do?

services

What I actually do

Two things. Both start with the same free hour.

start here — first hour free

AI setup & training

We sit down at your computer or your phone, with your real work in front of us. I find the jobs AI can take off your plate, set up the right tools, and teach you until you don't need me looking over your shoulder.

  • Something is working before the first hour ends — no slideshows, no homework.
  • Plain English the whole way. If I use a word you don't know, that's my mistake, not yours.
  • We set things up together, on your accounts, so it still works after I leave.

Good for: Owners buried in admin, beginners who want a patient guide, anyone who tried ChatGPT once and closed the tab.

Websites & small tools, built with AI

A clean website for your business, or a small tool that erases a chore. I direct AI to write the code, you watch it happen, and you own the result.

  • Built in days, not months, because AI does the typing while I steer.
  • No monthly website-builder subscription. What I build is yours.
  • Cheap to keep: this site runs on hosting that costs $0 a month.

This site is the portfolio piece — the build log at the top of the page is real.

Good for: Businesses with a dated site, a menu that lives in an old PDF, or one repetitive job a small tool could erase.

The bigger builds

People ask about these, so here's the straight answer: some of these I'm mastering right now — I test AI tools for hours every single day — and for the rest I bring in expert partners. Either way, I tell you up front which parts are mine and which aren't.

  • Customer chatbots

    An assistant on your website that answers like you would — trained on your prices, hours, and policies.

  • Missed-call rescue

    You're on a job and can't pick up? A system that texts the caller back before they dial your competitor.

  • Paperwork that moves itself

    Invoices, bookings, and reminders flowing between the apps you already use.

the free hour

Exactly what happens in your free hour

It's a working session, not a sales pitch. Here's the clock:

  1. 0:00

    You talk, I listen

    What eats your week? Where does the paperwork pile up? Ten minutes of your normal day tells me more than any questionnaire.

  2. 0:10

    I show you what's possible

    Live, on one of your real jobs — not a rehearsed demo. This is the “oh, THAT's what it's for” moment.

  3. 0:20

    We set one thing up, together

    On your computer or phone, with your accounts. It has to actually work before we move on.

  4. 0:45

    You drive

    You run it yourself while I coach. If you can't do it without me, I'm not done.

  5. 0:55

    You get a straight answer

    What's worth doing next, and what isn't. If one hour was all you needed, I'll say exactly that.

Why free? I'm building my first roster of clients, and I'd rather prove it than pitch it. If you want more afterward it's $50 an hour — and if you don't, you keep everything we set up.

Book your free 1-hour AI setup session

Real photo of me coming soon.

No AI headshot as a stand-in — you should see who you're actually hiring.

who you'd be working with

Why listen to me?

I got hooked the day ChatGPT came out. One of the first things I did with it was fix up a website — it sharpened the copy and wrote the small code edits I pasted in. I showed my friends. They shrugged. I couldn't understand how they didn't see it.

Today I work at an AI company, helping the engineering team while I train to become an AI engineer myself. Outside of work I put in two to three hours a day, every day, trying AI tools to see with my own eyes what they can and can't do. Claude, ChatGPT, Gemini, Perplexity, ElevenLabs, NotebookLM, Suno — dozens by now. I don't recommend anything I haven't used myself.

my favorite win so far

A friend wanted to make music. We used AI to bring it to life — the songs and the music videos — and now their music earns money on YouTube. They don't have a tech background. That's the whole point.

For myself, I've built a task dashboard, a couple of news sites, tools that keep my finances organized — and the site you're reading right now.

I started this business because the gap drives me crazy: everyone has heard of AI, and almost nobody has been shown what it can do for them. People overcomplicate it — they have no idea how easy it really is. Showing them is my favorite part.

the news desk

Updated

Today in AI, in plain English

Real headlines, with one plain-English line each on why it could matter to a business like yours.

Headlines are quoted word for word and link to the original story. The one-line takes are Claude’s, prompted in my voice — click through before you act on one.

no fake reviews

This is where the testimonials will go. There aren't any yet.

I just opened the doors. I could paste five glowing quotes here and you'd never know the difference — which is exactly why I won't. When real clients say real things, their words go here with their names on them.

Until then, here's the deal:

  • If AI can't actually help with your problem, I'll tell you inside the free hour. You lose nothing.
  • If a job needs more than me, I'll bring in an expert partner or say so straight — you'll always know which is which.
  • Nothing on this site is fake: no stock humans, no invented reviews, no “live AI” labels on things that aren't.

Judge me on the work. That's what the free hour is for.

Book your free 1-hour AI setup sessionOr text me first: +1 650 679 0216

founding clients

Free hour, honest words. That's the trade.

That empty testimonial space above only fills one way: real clients saying real things. So while my founding roster fills, this is the standing offer:

What you get

  • The full working hour, free — the exact agenda above, on your real work.
  • A founding client's seat. My reputation gets built on these first sessions, so you get me at my most careful.
  • Everything we set up is yours to keep, book again or not.

What I ask

  • Afterward, tell me how it went — a few honest sentences, with your name and business on them.
  • If you're willing, your words go in the space above exactly as you wrote them. Praise or complaints.
  • Rather not be quoted? Just say so. The hour is free either way.

No scripts, no “minimum four stars,” no cherry-picking. What you actually thought, published where the next person can read it.

ready when you are

The first hour is free. Bring a real problem.

Two minutes of quick questions, then you pick the time. If AI can't help with your problem, I'll tell you inside the hour — and you've lost nothing.

Book your free 1-hour AI setup session

Prefer to talk to a person first? Text me: +1 650 679 0216

Three demos so far, each built right here — asked for in plain words, made real. The next thing built this way could be yours.